Leads may be all around you, but there’s the important task of converting them – how do you do it? Even if people are just connecting with you about questions, you can still get the engagement you’re looking for.

We’re learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we’ve never quite seen before.

The number one mistake in taking in information but missing out on applying it as a tool to build relationships and business, is the ability to form relationships. This is because relationships are the most natural and real life manner with which initiate engagement.