How your legal brand helps you to engage with clients

Drilled into our heads from law school is the importance of working hard, being able to bill lots of hours and provide high quality work. But what we didn’t learn was how important it is to build a network of high quality relationships, and make a name for ourself.

Lawyers who have managed to create and sustain a strong personal brand can generate speaking opportunities, and increase their visibility generally by attracting the right kind of attention to their expertise in a particular practice area.

Your customers don’t just want one-off services in most cases. What they’re actually looking for is a brand they can keep coming back to. Whether they’ll come back depends more on their experience than anything. And if they know you, even better!